“Intimate beauty” is the latest beauty trend taking over
Just when you thought the industry couldn’t possibly come up with anything else, a new crazy wave of beauty treatments you never knew you needed emerges. Make way for self-care down under.
What is “Intimate Beauty”?
Among the more ridiculous of trends, but also kind of amazing (#girlpower), this movement is most certainly not like the others we’ve seen this year. From a rejuvenating vaginal steam to pubic hair dye, it turns out there are more ways than one to prettify your lady garden. However, proceed with caution; the vagina is very sensitive so if in doubt consult a medical professional.
As the name suggests, you can now give your pubic area some ink. Apparently after waxing, when the area is a smooth canvas, is the best time to try a temporary airbrush tattoo. Will we be seeing a new tattoo hashtag make waves in 2020…hmm?
2. Vaginal steaming
A treatment made famous by Gwyneth Paltrow, steaming is not designed to clean the vagina but rather to alleviate gynaecological problems. Traditionally, it’s been used for centuries to help women overcome everything from period pain to fertility issues. It involves steaming herbs under the vulva and vagina that are known to tone and strengthen the reproductive tissues, as well as improve circulation. However, just like vaginal scraping, medical professionals aren’t so on board. For starters, there’s the obvious fact that you could burn yourself…on your vagina. There's also no scientific proof that steaming your vagina can help relieve cramps or cleanse anything, warned gynecologist Jessica Shepherd when speaking to Women’s Health. And, let’s not get started on how all those herbs could disrupt the pH balance down there. The jury is still out on this one…
The notoriously unfiltered Chrissy Teigen has even embraced the intimate beauty trend.
Yes it’s exactly what it sounds like: a facial for down below. The exfoliating treatment helps get rid of ingrown hairs and leaves skin feeling super smooth.
4. Pubic hair dyeing
For those who prefer a well-groomed bush, there’s vagina-friendly pubic-hair dye that’s free of ammonia and parabens, making it safe to use down there. Never, ever, EVER, use generic hair dye on pubic hair.
You can now embrace festival season all year long and bling up your huh-hah. Made famous by Jennifer Love-Hewitt six years ago, vajazzling is still very much a thing. It involves decorating your vagina with little crystals. "After a break-up, a friend of mine Swarovski-crystalled my precious lady and it shined like a disco ball ... all women should vajazzle their vajay-jays, I am currently vajazzled ... it's cute,'' she said during an appearance on American TV show Lopez Tonight.
6. Va j-j Visor
Protection for your privates but not as you know it. This is pretty cute – it’s literally a visor/little hat that slips over your vulva to protect any delicate parts during waxing, spray tanning or other spa treatments.
Other crazy beauty treatments of 2019
The rise in intimate beauty treatments should come as no surprise though - this year has seen more than its share of wild treatments.
The penis facial
In our opinion the most bizarre treatment of all is the "penis facial". Cate Blanchett recently revealed she tried it out with New York facialist Georgia Louise, with Sandra Bullock in tow, while filming last year. Unlike what you might imagine, it doesn't involve any semen. The $650 USD (NZ$900) treatment is actually called the EGF (epidermal growth factor) facial – a serum controversially derived from the foreskin of Korean newborns. It's apparently potent stuff that encourages rapid skin cell turnover, working to brighten and tighten the skin, with wound-healing properties. The serum is meant to help generate collagen and elastin in the skin. Experts acknowledge the immediate skin benefits, but there isn't enough research yet on the long-term effect.
Snake venom facial
Counting celebrities like Katie Holmes and Debra Messing as fans, the snake venom facial has been hailed as a non-surgical, pain-free alternative to Botox. Its hero ingredient? Synethic snake venom.
Katie Holmes is one of Hollywood's many fans of the snake venom facial / Getty
Red Wine Soaks
Now this is one we can get around. Also known as vinotherapy, red wine soaks are popular among celebrities including Teri Hatcher. According to The Black Book of Hollywood Beauty Secrets by Kym Douglas and Cindy Pearlman, she adds a cup of old red wine into the bath and uses the red liquid as an exfoliant. Red wine baths are associated with slowing down the skin’s aging process and the antioxidants are meant to be great for skin.
Placenta provides a mother’s child with plenty of essential nutrients, but apparently it’s also the reason why many celebs are looking so fresh and youthful. Eva Longoria loves EMK’s placental-based cream and claims it keeps her complexion silky smooth. She’s not the only celebrity to wax lyrical about placenta – J.Lo swears by expensive placenta collagen masks that reportedly rejuvenate her skin and keep her looking youthful.
What do you think of the "intimate beauty" trend?