10 Best Beauty Instagram Accounts

As well as lol'ing at memes and dying over celeb holiday pics, Instagram is an absolute treasure trove for beauty junkies looking for inspo. Helmed by makeup maestros as obsessed with beauty as we are, these accounts are the perfect place to learn about new brands, techniques and trends from all over the world.

RELATED: Our celebrity hair icons

The bh team has rounded up a collection of our absolute faves, so scroll through and give them a follow for the most glorious images, vids and tutorials from the best in the game.

@nikki_makeup

Think impossibly glowing skin, bushy brows, full lips and statement pops of colour. Nikki’s Instagram aesthetic and makeup style is my ultimate beauty inspo.
Erin Berryman - editor

@hommegirls

A new creative venture from designer Thakoon, HommeGirls is a multimedia initiative—part zine, part Instagram account, part website—dedicated to women who shop the men’s department. On Insta, @HommeGirls is a mix of current street-style snaps, vintage celebrity inspo, and iconic fashion editorials – super chic and I love every bit.
Helene Ravlich - skin, body and wellness editor

@hungvanngo

Hung does make up for some of my fave celebs - Selena, Victoria Beckham and Jodie Comer to name a few. Think bold eyes and pillowy lips…these are the looks beauty dreams are made of!
Maily Pham - digital marketing manager

@priscillaono

As Rihanna’s makeup artist as well as Global Makeup Artist for Fenty Beauty, you can bet Priscilla Ono’s gram is full of inspiration. Whether it’s a full breakdown of how to get Rihanna’s most recent look or sneak previews of upcoming Fenty Beauty products used in her own inventive glam, she’s definitely one to watch. I’m loving her embrace of bright and bold colour this season, I always come away with tips and tricks to try.
Megan Bedford - makeup and fragrance editor

@char_barker

UK-based makeup aficionado Charlotte Barker creates creative looks and the most relaxing, aesthetically-pleasing eye shadow application videos that are a treat to watch. While her style is a bit unconventional, her page is never short of inspiration for Euphoria-esque looks perfect for the festival season!
Jameela Gantanela - digital content producer

@serenawylliemakeup

It was love at first sight after seeing the look Brisbane based MUA Serena Wyllie created for Zoe Foster Blake’s book launch last year. She gives skin the most incredible finish and creates soft bronzed eyes to die for. Her work is always naturally radiant, and utterly beautiful.
Tracy Davis - over 40s editor

@violette_fr

Violette is the Parisian-born, Brooklyn-based global beauty director for Estée Lauder. Come for the quintessential #Frenchgirlbeauty vibes, stay for the art, the interiors, and the chic bébé goals.
Phoebe Watt - hair editor

@chloemorello

I’ve been following super down-to-earth Aussie babe Chloe Morello for years now and am always inspired by her day-to-day beauty game and simple but major glam evening looks. The best part is that she moved to LA last year and is now attending launches with America’s mega influencers and makeup artists - go girl. I love to live vicariously through her insta stories that feature press trips to Italy with NARS, Cabo with Jouer and St Tropez with Laura Mercier, to name a few!
Amy Houlihan - celebrity editor

@zoetaylormakeup

A leading beauty and fashion MUA, Zoë Taylor’s Insta account is a new obsession of mine. Her approach is really organic and instinctive, and has an authentically British slightly rock n’ roll edge to it. Zoë spent six years assisting Charlotte Tilbury, but her own aesthetic is super indie and pared back. She has also created a luxury vegan skincare collection just for lips, Tinker Taylor Beauty
Helene Ravlich - skin, body and wellness editor

@luciphyrr

Tania is seriously shaking up the eye shadow game for people with monolids. If you have the same eye shape and are bored of doing the same look, giving her page a visit is the best decision you will ever make. Trust.
Jameela Gantanela - digital content producer

Main image @priscillaono

Which is your favourite beauty-related Instagram account?