The biggest brow trends for 2020
Enthusiasm for beauty trends can be contagious, but it's easy to admit we may all have overdone it. The places we’ve been to with our brows in recent years, phew, it’s been a journey.
From power brows to severely styled and sharply arched, brushed up, ombre, powder, mist, bedazzled, wavy, Instagram… and then someone invented microblading.
Now here we are. Caught between trend fatigue and the unstoppable urge to know what’s next.
Let the latest news come as a relief: the same-on-everybody brow is on the way out, replaced by more relaxed ‘born-with-them’ brows - even if they've had help.
“For so long there was a ‘look’ clients asked for,” says brow expert Nicky Shore of Off and On brow bars, who we consulted for advice about what’s next.
“Big brows, bold brows, boy brows, Kim Kardashian’s brows. After a decade of being so front and centre in beauty maintenance, there is now a greater appreciation for the correct brow proportions on someone’s face. We now get clients asking for the best brow for them. This is usually a natural brow, in keeping with their face, their look and their lifestyle. It’s a byproduct of a decade of women growing out their overdone brows and newer clients having a more natural base to work with.”
Shore says embracing texture - full, fluffy, and even flyaways - is key. “The lower maintenance trend is now so common. If a brow has strength through natural shape and colour, those few strays aren’t so obvious and make for a more textural, casual look. We have seen a drop in focus for two to three-week appointment cycles, most clients are now on more regular four-to six-weekly maintenance. Clients are well educated to know the only hairs they are allowed to remove are those outside the bulk of the brow. and if in doubt the rule is don’t take it out."
If you’ve got natural volume but are unsure about unruly, take a route increasingly well traveled by celebrities: Brow lamination. Full, glossy brows that appear to grow upwards are achieved with a setting solution applied in-salon and last for weeks. The dewy sheen equally accentuates a barely-there base or a more glam red-carpet take.
Want something with less commitment or cost? Try the trend for soap brows, which involves just what it sounds like, brushing brows up with a spoolie and setting with a bar of soap. There are dedicated products with a similar name, but the premise (and results) remain the same.
Lush and full with plenty of growth around the tail and an arch that’s barely seen, this is the low-mainty trend that’s seriously catching on. A brow serum can help with encouraging a luscious crop of eyebrow hair, clear brow set if you’re in the mood for grooming slightly, and it’s up to you if you want to monitor the mono that’s inching closer together but it's certainly not essential.
Soft and subtle
A nod to the fact most of us have been making our brows way too dark for our natural skin tone and hair colour for far too long. This toned down approach uses a fine pencil in a shade lighter than your own brow hair, letting brows fade into the scenery of your face, rather than demand the spotlight.
Sounds out of place but slim brows on those with delicate features makes perfect sense when you consider theidea of flattering your features rather than following the crowd. Exhibit A: Kate Moss’ daughter Lila rocking a slim set much like her mum’s in the new Miu Miu campaign.
Main image: @nikki_makeup
Will you adapt the way your do your brows this year?