COVID-19: What the beauty industry is doing
As the number of confirmed cases continue to rise globally, the beauty industry is implementing changes to safeguard employees, customers, industry partners and vulnerable members of the public, while adhering to fast-changing government guidelines and restrictions.
Prime Minister Jacinda Ardern has implemented an alert Level 4 nationwide, to help flatten the curve on coronavirus. This will be in place for atleast four weeks, with essential businesses remaining open throughout. Non-essential services are temporarily shut down, including beauty retail stores and makeup/grooming services. We’ve rounded up how the virus has impacted the industry to date and how it’s rallying in spite of the changes. We will be updating the below as we’re made aware of further developments.
On Sunday, 16th March the French beauty retailer announced the temporary closure of all its retail stores across Canada and the US, effective until April 3. According to the statement released by the brand, retail employees will continue to receive payment during the shutdown while corporate employees will begin working from home.
In New Zealand, Sephora first suspended its makeover services in early February before finally closing down its stores following the Level 4 lockdown announcement.
M.A.C Cosmetics NZ has suspended all of its makeup services alongside cancelling its makeover appointments across all its retail stores. The announcement can be found on the brand's website, which calls the initiative a 'precautionary measure' in response to the COVID-19 crisis. The brand emphasised its proactive stance on the issue, stating on the web page that they are "monitoring the situation daily and regularly, [and] reviewing communications from health authorities for continued education and ongoing updates."
Life and Unichem Pharmacies
As an essential service, all Life and Unichem Pharmacies will remain open with online delivery services available only for essential goods.
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A big heartfelt thank you to all the essential services workers out there who are working tirelessly to provide for all New Zealanders. Amongst the uncertainty, we appreciate your dedication and courage in supporting our Kiwi communities. You truly are our heroes. We are all in this together Kia Kaha New Zealand Stay safe ❤ The Life Pharmacy Team
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We’ve shut up shop for a spell! Our shops aren't just shops. We are a social space, a community hub, and a place to party. Because we offer more than simply a place to buy cosmetics and, following the government's latest announcements, we are temporarily closing our Lush shops across New Zealand. You can still find all of your favourite products online at nz.lush.com. To make things a little easier for you, you can enjoy free delivery when you spend $95 or more. Thank you for shopping with us, we look forward to re-opening our doors soon where all are welcome. Always.
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In an announcement made on Instagram, LUSH informed shoppers of the temporary closure of its shops across New Zealand.
Its online stores however will remain open, with a free shipping option available to those who spend NZD$95 or more.
Australian beauty giant, MECCA, has also decided to pause in-store makeup services such as booked appointments and Beauty Labs from March 13 until March 31st. Sanitation and disinfectant cleaning will also be increased throughout retail stores and distribution centres. The announcement was sent out via e-mail to customers subscribed to its newsletter service.
Following the government's announcement yesterday, March 24, instructing non-essential services to shut down during this period the brand has announced that it will be closing its physical stores in New Zealand until further notice. A letter was sent via the brand's edm service, with a statement that reads:
"At this time, meccabeauty.co.nz remains open, operating and bursting to help you any way we can.This includes free shipping, gift wrapping, e-gift cards, customer reviews and live chat... everything you need is only a click away. As always, our incredible customer service team are on hand to answer any and all questions you may have on 0800 882 443."
Smith and Caughey's
According to the department store's website, its physical stores in New Market and Queen Street is temporarily closed until further notice. The Smith and Caughey's online store will continue to accept orders and ship it when restrictions allow.
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To our Smith & Caughey's Community, For 140 years we have enjoyed taking care of our customers and our staff and we plan to do so for many years to come. To support New Zealand’s fight against COVID-19 we are temporarily closing both our Queen Street and Newmarket stores from Thursday, until the Level 4 category has been modified. Our Online store will remain open, you are welcome to browse or purchase. We won’t however be delivering any orders until the restrictions have been lifted and it is safe to do so. This could be several weeks. We all have a part to play in keeping our communities safe. If you have ordered with us recently and have not yet received your order, please be assured we are doing everything possible to dispatch your order into the courier network, prior to closing. You will be able to contact us throughout the period we are closed and we will assist in any way we can. We thank you for your support of our family business and we look forward to seeing you again soon.
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The mineral makeup brand took to Instagram on Monday, March 16 to announce the temporary closure of its boutique stores in the U.S. for the next two weeks. The brand’s online store however will continue to operate, keeping communications via e-mail, phone and LiveChat active.'
The New Zealand retailer has announced the temporary closure of all its retail store including its online store for collect in-store and home delivery services.
The Body Shop
Speaking to Insider, a brand representative said that The Body Shop retail store across North America and Portugal will temporarily close effective March 15 until atleast March 27.
The brand also shared more information on its Instagram Story, writing:
“Our first responsibility is the safety of our people. We have stores that are remaining open and we've introduced a number of measures to keep everyone safe, including additional testers and avoiding all skin-to-skin contact."
According to Refinery29, the brand will also be donating 30, 000 units of its cleansing products to local shelters and senior communities throughout the U.S. and Canada.
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At The Body Shop, our store teams always follow strict hygiene protocols and we have reinforced these in line with the latest New Zealand Ministry of Health and World Health Organisation guidelines. We have made the decision to stop makeup and skincare demonstrations to minimise any skin to skin contact in our stores. Testers are still available for customers to use but they have been removed from our shelves. If you wish to test one of our products, please see a staff member who will assist you in a way that mitigates the spread of germs. We hope you support us in taking these additional measures. We are closely monitoring the situation to make sure we are taking all possible precautions to protect our customers and colleagues alike. Our stores throughout New Zealand remain open for business, and remember you can always shop online at thebodyshop.co.nz Stay safe and well.
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On its website, The Body Shop NZ has informed customers that it will continue to accept online orders during Level 4, but cannot guarantee when the orders will be delivered. The statement reads:
"We believe our products are included in the list of items which are able to be delivered by courier during Level 4 but are seeking clarification of this from MBIE. We will update our website when we know more. Be strong, be safe, be kind."
American cosmetics retailer Kiehl’s announced on Instagram that not only is it going to close all its physical stores “until further notice,” it will also offer customers free shipping on all orders placed online. The brand also shared that all its employees will receive payment for all hours for which they have been scheduled to work.
The Aussie skincare brand said they are following all precautions and advice from local authorities, together with implementing practical measures to support its team members and ensure the health and safety of its customers.
With all products being farmed, sourced and bottled locally in Australia, Biologi remains unaffected by closing borders and therefore can continue to meet the demand for products. According to the brand, all supply channels and team members are ensuring all appropriate health and hygiene standards are being exceeded. In addition to this, Biologi have created tailored care packages for its stockists which includes free product packs, along with gift bags, gift boxes and brochures.
The maker of The Ordinary and Niod has closed all of its stores worldwide in a bid to contain the coronavirus.
Last Monday, March 16, the founder of the skin-care brand Sunday Riley took to Instagram with a video explaining how her namesake brand is helping employees amidst the current pandemic. According to Riley, her brand has an estimated 125 hourly employees that will not be working in-stores for the next two weeks.
"As a brand, we are paying them," said Riley about their hourly employees. "It doesn't go against their vacation and we're making sure we're pulling all of our field sales team members out of the field and doing some social distancing. Like I said, we're gonna make sure they're taken care of.
The Beauty Collective
New Zealand-based beauty online store, The Beauty Collective, put an announcement up on its website informing customers that it online orders will be accepted but only for essential items.
The parent company of luxury fragrance labels like Louis Vuitton and Givenchy is making and distributing hand sanitizers to French hospitals for free. What's more it has also pledged to donate USD$2.3 million to the Chinese Red Cross Foundation to provide medical supplies to areas affected the hardest by the pandemic.
French beauty giant L’Oréal has announced its plans to use its manufacturing facilities to produce hand sanitizer and hydroalcoholic gel for distribution throughout Europe. What’s more, The Foundation L’Oréal has also pledged to donate one million euros to organisations working around the clock to help and assist with the disadvantaged. The brand has also vowed to put a hold on all “receivables owed” by small and medium-sized businesses, such as hair salons and perfumeries, in a bid to help them continue operations without feeling a financial burden.
Estée Lauder Companies
In partnership with its corporate foundation, The Estée Lauder Companies Charitable Foundation (ELCCF), the Estée Lauder Companies have announced a series of support packages in efforts to fight against the current pandemic. A USD$2 million grant has been allocated to Doctors Without Borders/Médecins Sans Frontières to help support its work around the world, especially in under-resourced and highly impacted countries affected by the coronavirus.
According to Global Cosmetics News, a grant was also provided to support the establishment of the NYC COVID-19 Response & Impact Fund, administered by the New York Community Trust, while in China over $800,000 was pledged to charities Red Cross Society of China, Shanghai Charity Foundation and Give2Asia.
What's more the company has also donated $1.4 million worth of in-kind donations to the China Women’s Development Foundation to support front line medical staff.
Words: Aja Walter and Jameela-Jouf Gatanela
This article originally appeared on beautydirectory.co.au
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