COVID-19: What the beauty industry is doing
As the number of confirmed cases continue to rise globally, the beauty industry is implementing changes to safeguard employees, customers, industry partners and vulnerable members of the public, while adhering to fast-changing government guidelines and restrictions.
As we write this today, March 23, New Zealand has announced an alert level 3 with plans to rise to level 4 in 48 hours as announced by Prime Minister, Jacina Ardern. We’ve rounded up how the virus has impacted the industry to date and how it’s rallying in spite of the changes. We will be updating the below as we’re made aware of further developments.
On Sunday, 16th March the French beauty retailer announced the temporary closure of all its retail stores across Canada and the US, effective until April 3. According to the statement released by the brand, retail employees will continue to receive payment during the shutdown while corporate employees will begin working from home.
There is currently no news of locking down its NZ store, but a suspension on its custom makeover services and makeup lessons has been enforced until further notice.
M.A.C Cosmetics NZ has suspended all of its makeup services alongside cancelling its makeover appointments across all its retail stores. The announcement can be found on the brand's website, which calls the initiative a 'precautionary measure' in response to the COVID-19 crisis. The brand emphasised its proactive stance on the issue, stating on the web page that they are "monitoring the situation daily and regularly, [and] reviewing communications from health authorities for continued education and ongoing updates."
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To our dearest Lushies, Given what we know today, we believe it’s our duty as an ethical business to do what we can to slow the spread of this virus and minimize the impact on our hardworking healthcare professionals. As such, we have decided to temporarily close all 258 Lush retail stores across Canada and the US from March 16 - 29. We are working through how we can best support our employees through these changes, ensuring regular pay for all staff during this period. These are trying times for all, and we thank you for your continued support. Please know that you can still find us on social, email, and our website, trying to brighten your day any way that we can. For more information, please head to our link in bio. - Your Lush Team
A post shared by Lush Cosmetics North America (@lushcosmetics) on
In an announcement made on Instagram, LUSH informed shoppers of the temporary closure of its North American stores between March 16 and March 29. The brand wrote:
"Given what we know today, we believe it's our duty as an ethical business to do what we can to slow the spread of this virus and minimize the impact on our hardworking healthcare professionals."
Australian beauty giant, MECCA, has also decided to pause in-store makeup services such as booked appointments and Beauty Labs from March 13 until March 31st. Sanitation and disinfectant cleaning will also be increased throughout retail stores and distribution centres. The announcement was sent out via e-mail to customers subscribed to its newsletter service.
Following the government's announcement yesterday, March 24, instructing non-essential services to shut down during this period the brand has announced that it will be closing its physical stores in New Zealand until further notice. A letter was sent via the brand's edm service, with a statement that reads:
"At this time, meccabeauty.co.nz remains open, operating and bursting to help you any way we can.This includes free shipping, gift wrapping, e-gift cards, customer reviews and live chat... everything you need is only a click away. As always, our incredible customer service team are on hand to answer any and all questions you may have on 0800 882 443."
The mineral makeup brand took to Instagram on Monday, March 16 to announce the temporary closure of its boutique stores in the U.S. for the next two weeks. The brand’s online store however will continue to operate, keeping communications via e-mail, phone and LiveChat active.
The Body Shop
Speaking to Insider, a brand representative said that The Body Shop retail store across North America and Portugal will temporarily close effective March 15 until atleast March 27.
The brand also shared more information on its Instagram Story, writing:
“Our first responsibility is the safety of our people. We have stores that are remaining open and we've introduced a number of measures to keep everyone safe, including additional testers and avoiding all skin-to-skin contact."
According to Refinery29, the brand will also be donating 30, 000 units of its cleansing products to local shelters and senior communities throughout the U.S. and Canada.
American cosmetics retailer Kiehl’s announced on Instagram that not only is it going to close all its physical stores “until further notice,” it will also offer customers free shipping on all orders placed online. The brand also shared that all its employees will receive payment for all hours for which they have been scheduled to work.
The Aussie skincare brand said they are following all precautions and advice from local authorities, together with implementing practical measures to support its team members and ensure the health and safety of its customers.
With all products being farmed, sourced and bottled locally in Australia, Biologi remains unaffected by closing borders and therefore can continue to meet the demand for products. According to the brand, all supply channels and team members are ensuring all appropriate health and hygiene standards are being exceeded. In addition to this, Biologi have created tailored care packages for its stockists which includes free product packs, along with gift bags, gift boxes and brochures.
The maker of The Ordinary and Niod has closed all of its stores worldwide in a bid to contain the coronavirus.
Last Monday, March 16, the founder of the skin-care brand Sunday Riley took to Instagram with a video explaining how her namesake brand is helping employees amidst the current pandemic. According to Riley, her brand has an estimated 125 hourly employees that will not be working in-stores for the next two weeks.
"As a brand, we are paying them," said Riley about their hourly employees. "It doesn't go against their vacation and we're making sure we're pulling all of our field sales team members out of the field and doing some social distancing. Like I said, we're gonna make sure they're taken care of.
The parent company of luxury fragrance labels like Louis Vuitton and Givenchy is making and distributing hand sanitizers to French hospitals for free. What's more it has also pledged to donate USD$2.3 million to the Chinese Red Cross Foundation to provide medical supplies to areas affected the hardest by the pandemic.
French beauty giant L’Oréal has announced its plans to use its manufacturing facilities to produce hand sanitizer and hydroalcoholic gel for distribution throughout Europe. What’s more, The Foundation L’Oréal has also pledged to donate one million euros to organisations working around the clock to help and assist with the disadvantaged. The brand has also vowed to put a hold on all “receivables owed” by small and medium-sized businesses, such as hair salons and perfumeries, in a bid to help them continue operations without feeling a financial burden.
Words: Aja Walter and Jameela-Jouf Gatanela
This article originally appeared on beautydirectory.co.au
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