Does beauty *really* matter right now?
Here at beautyheaven, as we head into four weeks of lockdown, adjust to new ways of working and navigate the saturated media landscape, we’ve been asking ourselves: where does beauty fit in right now?
As a team, we believe in times of uncertainty and high stress, beauty is anything but frivolous. Whether it serves as an outlet for escapism, provides comfort, elevates your self-care ritual or encourages self-expression, beauty can be uplifting, especially when we need it most.
The best part about beauty? It's universal – it unites us all but equally, it means something different to each and every one of us.
Here’s what 'beauty' means to us…
"Beauty for me is not physical - it’s a feeling. It’s those little things, like the pick-me-up you get from a spritz of your favourite fragrance, the transformative power of a bright lip on a Monday morning, that fresh out-of-the-salon blow wave feeling or even the confidence a faux-glow incites" – bh’s Erin
"For me, the kind of beauty I aspire to is less about wrinkle-free skin, and more about looking healthy and happy. That sort of glow is enduring" - bh’s Tracy
"At age 30, beauty for me is the confidence that comes from having learned how to accentuate my best features in as little time and with as little interference as possible, and forget about the rest. As someone who up until a couple of years ago couldn't leave the house without full hair and makeup, and now wouldn't think twice about heading to the shops with neither, it's been the most liberating transition of my life. Shout-out to good skincare and hair products for making it happen" – bh’s Phoebe
"Beauty is everything to me – it’s my whole career, my ultimate hobby and the key part of my daily ritual. I love all aspects and have done since I can remember, with a makeup obsession transitioning into (but not replacing) a skincare fixation as I near the end of my 30s. With two young daughters, I’m also thrilled at the way the industry is evolving and how all previous rules are out the window, encouraging everyone’s own interpretation of what beauty is and celebrating inclusion and acceptance" – bh’s Amy
"It’s such a difficult word to define but beauty to me means feeling comfortable in my own skin, celebrating my differences and radiating my personality through my outward appearance. For me that means indulging in my love of makeup and skincare because I enjoy it, not because it’s necessary." – bh’s Megan
"The older I get, the more I see beauty as ritual, fun and transformation, as opposed to masking and correcting and despairing about ageing. It’s about blow waves and red lipstick putting a little extra sparkle in my day when I went through two cancer diagnoses, it’s about the joy in finding a new facial oil that gives a little extra glow on a rainy day. It’s about individuality and inclusiveness, and a pretty amazing space in which to play" - bh's Helene
Our thoughts on COVID-19
In the coming weeks, you can expect the same level of beauty news, expertise, inspiration and familiar faces you’ve come to know. However, we won’t be ignoring what’s happening right now – COVID-19 is undeniably affecting us all, right here in New Zealand and all over the world. So we’ll also be prioritising content that’s relevant right now like: how to stay motivated working at home, tips for reducing anxiety and how to stay active at home without equipment.
More importantly – while we’re far away from each other physically, we want to stay connected to you, more than ever. So, we’d love to hear from you what you’d like to see more of from us!
Tell us in the comments below or send us a message on Instagram or Facebook.
We can’t wait to hear from you.
Stay healthy, happy and remember we’re all in this together.
Lots of love,
What would you like to see more of from us over the next four weeks?