5 reasons this cult foundation stands the test of time
The endless new foundation launches every season can sometimes feel like the reinvention of the wheel – with shiny new rims, but a wheel nonetheless.
However, there’s one foundation that continues to stand out from the crowd, outlasting all the other launches - Estée Lauder’s Double Wear Stay-in-Place Makeup SPF10. It’s such an iconic product that it’s become a benchmark, which we now judge all others against. It’s also what we continually reach for, what you’ll find in our makeup bags and in our bathroom cabinets.
Here are 5 reasons why we can’t get enough of Estée Lauder Double Wear Foundation:
1. It lasts forever (when forever means 24 hours)
While we’d never recommend sleeping in your makeup, the 24-hour-staying-power premise is really just shorthand for ‘Whatever type of busy you are, it’ll keep up’. It’ll stay on, won't change colour and won’t pill or fade. It’s also sweat and humidity resistant, so excellent for hot summer days or as a workout foundation.
2. Reliably full-coverage but doesn't feel claustrophobic
The fluid texture spreads easily and a little goes a long way, especially if you have the pump. We like to buff it on with a dense-bristle brush or a damp sponge blender for a beautiful velvety-matte perfected finish, blending away pigmentation and imperfections as much as we need to without it ever looking mask-like.
3. Controls oil and shine
If your skin has a tendency to get a ‘glow’ on whatever the weather or you have trouble with makeup migrating by midday, it’s a game-changer when you find a foundation that keeps you looking put together without having to touch it up every five minutes. Oil-free, it won't clog your over-productive pores either – key when you’re dealing with blemishes.
4. Comes in your colour!
With 61 shades, the range is almost unmatched elsewhere. The variety of undertones offered (warm, cool or neutral) means it blends seamlessly and gets closer to your skin’s natural luminosity.
5. Straight-up chic
Like a white shirt or trench coat, you don't need to reinvent anything when you’ve already nailed it. Instantly recognisable, Double Wear has been in a similar bottle since it was launched more than 20 years ago and still holds its own in any carefully curated shelfie.
And, as if you needed further proof, read on for what beautyheaven members had to say…
“Estée Lauder Double Wear is an absolute dream foundation! I have been a lover of this product for 10 years and it has never let me down. The consistency is creamy and lightweight yet buildable. Despite the full coverage it doesn't feel thick or heavy on the skin. I wear it most days applied with a stippling brush to achieve a nice sheer finish or when I need more coverage I simply apply it with a beauty blender or foundation brush to reap the full benefits!”
“Double Wear Estée Lauder foundation has amazing coverage that’s perfect for summer weddings, festivals and events, especially when matched with the Estée Lauder powder. I found that the foundation did not sweat or rub off and didn’t require touch-ups for over eight hours. The formula is buildable from light to full coverage, with no concealer needed. I also love that there is SPF, which is ideal for New Zealand - highly recommend.” – bh member Kaitlin Hogg
“There’s a reason why Estée Lauder Double wear is so well known! It’s a high quality foundation with fantastic, long-wearing coverage that’s great for sensitive skin – it ticks so many boxes for me. Although I’ve trialled lots of other foundations over the years, I always go back to Double Wear – I’m yet to find a more long-wearing foundation. It’s my go-to for work days and special events as it doesn’t rub off like other foundation, even after racing around all day in humidity.” – bh member star2028
“I have been using Double Wear for the past 9+ years – it’s my holy grail stay-all-day foundation. I am 36 with combination skin prone to hormonal breakouts. Double Wear delivers medium to full buildable coverage, which covers naturally without looking too cakey. I love the fact I can wear it without a powder and it will still go the distance. It’s worth every cent in my eyes!” – bh member Natalie Martin
Have you tried Estée Lauder Double Wear Foundation? If so, leave a review for others looking to try it now - and earn points on your beautyheaven account!