10 low-key beauty products with huge cult followings
As vast as the beauty world has become, one of the pitfalls of having so many choices is it’s hard to distinguish the good from the great. So if you struggle to see through the hype the general rule is to look for products with avid, devoted fanbases AKA those that have reached cult product status. For a product to outlast huge technological advancements, research and new ingredients is pretty impressive so it’s got to be good.
Read on for a fail-safe list of the legendary products that boast huge armies of fans.
RELATED: The 10 best cult beauty products
This iconic multi-purpose oil has been the number one best-selling skincare product on Amazon for a whole decade. It's a do-it-all product that remedies just about every skin concern, from stretch marks to fine lines to hyperpigmentation | Shop now
Dr. Bronner’s 18-in-1 Pure-Castile Liquid Soap
You’d think being made with 100% biodegradable, all-natural and vegan ingredients would mean less potency but when it comes to Dr. Bronner's Pure-Castile Liquid Soaps it’s the opposite. The plant-based soaps are three times more concentrated than other liquid soaps. Due to this fans recommend diluting with water to get even more uses out of it – and as the name suggests there’s 18 uses ranging from laundry wash to body wash. The modest soap has an army of fans singing its praises online | Shop now
Elizabeth Arden Eight Hour Cream Skin Protectant
This one will come as no surprise - debuting in 1930, it was Marilyn Monroe's love for the product that really sealed its popularity. Today, everyone from makeup artists to professional skiers consider this wonder cream the cure-all for dry, comprised or lacklustre skin | Shop now
Clinique Dramatically Different Moisturizing Lotion
Did you know Clinique came about as the brainchild of a Vogue editor, Estée Lauder's daughter and a dermatologist in 1968? The simple but effective moisturiser was one of the first products and it’s still going strong today – in fact, a bottle is reportedly sold every five seconds! Since its inception Clinique has launched a Dramatically Different Moisturizing Cream for drier skins, Dramatically Different Moisturizing Gel for combination/oily complexions and a lightweight Dramatically Different Hydrating Jelly for all skin types | Shop now
Cetaphil Daily Facial Cleanser
Static in any dermatologist’s office, one of this OG cleanser is sold every minute! Launched in 1947, many people with dry, sensitive or problem skin swear by this cleanser and won’t use anything else. Designed to cleanse without upsetting the skin’s natural oils, Cetaphil believes that all you need for healthy skin is a simple yet effective regime, by cleansing, moisturising and protecting | Shop now
MAC Lipstick in Ruby Woo
It’s the red that flatters all skin tones and the shade that creates the illusion of whiter teeth! Whatever the occasion if you’re after are a red, it will not disappoint. Ruby Woo, we love you | Shop now
Dr Teal’s Epsom Salt
Rated 4.7 stars on Amazon and boasting a 94 percent approval rating, the reviews say it all. Dr Teal’s Epsom Salt has natural healing properties which help to relieve pain, tension, inflammation and even calm the mind. Fans of the product say a 20-minute soak with two cups of Epsom salt is amazing for relaxation, muscle relief and overall wellbeing | Shop at Pak n Save and selected retailers
Clarins Beauty Flash Balm
A best-seller for over three decades, this award-winning multi-use balm may be marketed foremost as a radiance booster but it has a myriad of uses. To name a few – it eliminates signs of fatigue in a ‘flash’, instantly moisturisers and brightens skin, tightens facial contours and is the perfect makeup primer. It has a 4.5 star rating on the Clarins website so it’s obviously a winning formula | Shop now
Nivea Body Lotion Rich Nourishing
This Best in Beauty Awards finalist is the ultimate budget dupe for high-end body moisturisers. It’s consistently featured in Save vs. Splurge round-ups for good reason – it delivers results arguably better than its luxury counterparts. A close runner-up is the legacy Nivea Creme and Nivea Soft | Shop now
Britney Spears Perfumes
No way, you say? Well believe it – Britney Spears fragrances in partnership with Elizabeth Arden is still going strong since the first fragrance launch in 2004. Exceeding 20 fragrances now the flankers Fantasy remains the most successful fragrance and you may still be able to hunt out a bottle of Curious if you dig deep enough. If you haven’t tried it (where were you in the 00’s?!) think super sweet and gourmand | Shop now
What low-key beauty product are you most surprised about?