7 natural New Zealand beauty brands to try
Kiwis have been proudly at the forefront of the natural beauty category for decades, helping to meet the ever-increasing needs of conscious consumers and protecting the planet at the same time. Local beauty companies harness the power of our pristine environment to create their international-quality skincare and make-up products.
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Want to incorporate some homegrown magic into your routine? We've rounded up a few of our favourite natural, sustainable, cruelty-free and super-hardworking favourites and their iconic products.
Living Nature was founded in 1987 by Suzanne Hall, who was inspired by the healing properties of New Zealand native plants to remedy her own skin conditions. All the certified natural skincare and most cosmetics are made at the company’s purpose-built Kerikeri facility in the pristine Bay of Islands. One of the only natural brands to do a beautiful base, the Illuminating Foundation gives a light, sheer finish with gentle pearlesence. It gives your complexion a soft radiance and minimises the appearance of fine lines - Manuka Honey and natural oils give nourishment and pure minerals provide the soft healthy glow.
She’s the natural lipstick queen who has perfected the formula for long-lasting, vibrant lipsticks and pencils made from nourishing avocado oil, evening primrose oil, candelilla, carnauba wax, cinnamon and sweet orange. Plus, the canisters are made from corn resin and compost themselves within 100 days of being buried. The model in the main image wears the shade Violet Mousse.
Snowberry was purchased by global beauty giant Procter & Gamble, a testament to the company’s innovative and effective use of natural ingredients and gold standard clinical trials. The Intensive Renewal Face Serum contains a peptide power pack called eProlex that helps to decrease sagging in ageing skin, stimulate new collagen and increase radiance.
Husband and wife duo Malcolm and Melanie Rands founded ecostore in Northland in 1993, with the aim of putting people’s health first and giving them the choice to live clean without unnecessary chemicals. The bodycare, babycare and household cleaning products are manufactured at the company’s own factory in Auckland. Skin by ecostore Hydrating Moisturiser is powered with New Zealand Marine Bioactives.
Ingredients are kept to the bare minimum in Okana’s skincare range, with a view to drastically decrease the potential for adverse reactions and irritation for users. Fruit and vegetable juices, oils and purees work their magic topically in the affordable range for face and body. Mango & Apricot Sorbet Cleanser is made with four ingredients in total, fresh apricot oil, macadamia oil, mango butter and palm oil-free hydrogenated rapeseed oil.
All Linden Leaves products are made (many by hand) with high quality, natural ingredients and essential oil blends. Every product in the natural skincare range is certified by NATRUE as a natural cosmetic, guaranteeing no chemical nasties, irradiation or animal testing. Aromatherapy Synergy In Love Again Body Oil is perfect for use in winter after bathing instead of a moisturiser.
Evolu founder Kati Kasza’s mission was to create natural skincare that would not only restore natural balance, but also be a pleasure to wear. As a qualified perfumer, Kati also infuses each product with the unique fragrance of its botanical ingredients. The Protective Day Cream is rich in the nutrients and antioxidants needed to promote cell renewal, support connective tissue and deeply infuse your skin with moisture, plus contains broad-spectrum sunfilters to shield against damaging UVA+UVB rays.
Main image @karenmurrell
Which is your favourite natural New Zealand beauty brand?