NIVEA Q10 POWER: Fast and effective skincare to prevent premature ageing
For years now we haven’t given a second thought to the term ‘anti-ageing’, often seen stamped across products. However, without realising we’re buying into the negative idea that we can’t look good as we age. When in fact, with age comes power.
As women, we’re lucky to be living in the era of empowerment -we now celebrate diversity, encourage body positivity, fight for equality, live in the moment and build each other up not down. And, we want products that make us feel more confident and powerful.
Ageing is simply a natural and inevitable part of life. In fact, growing older is an opportunity we should be grateful for, not something that fills us with dread and anxiety. Our age is a celebration of the wonderful and fulfilling lives we’ve lived!
The ‘Positive Ageing’ Revolution
There’s a new positive attitude towards age emerging, which sees the focus shift to skincare that focuses on supporting skin as it matures. Today is less about correction and more about prevention. But don’t panic - a positive approach to ageing doesn’t have to mean forgoing your skincare routine. Confidence really is the biggest beauty enhancer and for many of us, beauty products have the power to instil this.
Introducing NIVEA Q10 POWER
This new outlook on ageing isn’t to say your skincare regime won’t do wonders for your complexion – in fact quite the opposite – with the right ingredients it can truly transform your skin! NIVEA has developed its most powerful Q10 formula yet with the new NIVEA Q10 Power range. The range focuses on keeping skin as healthy as possible so it can look its natural best. Featuring powerful and proven ingredients, NIVEA Q10 Power is a highly efficacious face care range that combines two of the skin’s own active ingredients - coenzyme Q10 and Creatine – but with 10x more Creatine* than ever before!
How it works
Coenzyme Q10 is an essential antioxidant that fuels the production of energy in our cells to combat free radicals, which are toxic and linked to premature ageing. Alongside this, Creatine provides an energy booster for the skin by helping it retain moisture, slowing down wrinkling and softening existing wrinkles. Together, they create a powerful formula that plays an important part in cell renewal and the production of collagen. The Creatine within the range increases collagen by 24 percent^.
Read on for the five products that will guarantee you put your best face forward with confidence…
NIVEA Q10 POWER Anti-Wrinkle + Firming Day Cream SPF30
As we all know, the key to youthful skin is prevention from the outset. The single most important step when it comes to youthful skin is SPF. The Q10 Power Anti-Wrinkle + Firming Day Cream features comprehensive UVA/UVB SPF30 as well as cell-active Q10 and 10x more Creatine* to counteract early onset wrinkles and loss of firmness.
NIVEA Q10 POWER Anti-Wrinkle + Firming Night Cream
Did you know night time, AKA sleep time, is your skin’s most productive time of day? Even though we may look fast asleep when we’re snoozing, our body is actually still very active. It’s in regeneration and repair mode busy reversing the day’s damage. The rich Q10 Power Anti-Wrinkle + Firming Night Cream supports this regenerative process by replenishing the skin’s own nutrient reservoir with highly concentrated Creatine and Q10. At the same time, it provides skin with intensive moisture. It reduces wrinkles and effectively slows down the formation of new wrinkles.
NIVEA Q10 POWER Anti-Wrinkle + Pore Refining Day Cream SPF15
For those of us prone to enlarged or clogged pores, then this one is for you! With all the same powerful benefits, the Q10 Power Anti-Wrinkle + Pore Refining Day Cream is specifically developed for combination skin and enriched with Algae Extract to refine and minimise the appearance of pores.
NIVEA Q10 POWER Replenishing Pearls
Now this is where the magic really kicks in – more than just pretty, the Q10 Power Anti-Wrinkle Serum with pearls is a unique, patented formula with Q10, Creatine and hyaluronic acid. Once applied, you activate its highly effective pearls that fuse with the moisture gel and melt into a silky serum. This allows the innovative formula to penetrate the skin even deeper. It visibly reduces existing wrinkles and slows down the formation of new ones, whilst refining your complexion and leaving skin silky-soft.
NIVEA Q10 POWER Eye Cream
For the most fragile and wrinkle-prone area of skin, this gentle moisturising eye cream with Q10 helps ward off new wrinkles, firm the skin and visibly alleviate dark circles. It’s also been found to prevent the formation of new wrinkles.
*Compared to previous formula
^Creatine stimulates skin cell’s natural Collagen type I production by 24% in vitro
The NIVEA Q10 POWER range is available now from Countdown.