Brow pinching 101: everything you need to know
If someone told us a week ago that there was a non-invasive beauty treatment that can banish dark circles, firm the skin and smooth out fine lines, we would’ve told them they were dreaming. So, you can imagine our surprise when we came across a beauty solution that claims to do all three (plus more!) IRL. Enter; brow pinching - dubbed the "gentle alternative to Botox".
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While this treatment may sound alien to most of us, the practice itself isn’t exactly new. In fact, brow pinching is said to have started over 3,000 years ago as part of an ancient healing system called ‘Ayurveda’ in India. And now, thanks to Vanita Parti, CEO and founder of UK-based Blink Brow Bar, this ancient beauty treatment is making a comeback. And boy, are we intrigued.
But first, what is brow pinching?
Brow pinching is a facial massage that involves a mix of firm kneading, gentle pinching and round motions around the eye area. The treatment usually lasts up to ten minutes and is believed to effectively target key pressure points that help reduce puffiness and give the skin in the area a lifted look. Aside from its superficial benefits, some experts claim that it can also help awaken the senses and balance one’s energy through tapping into the body’s energy points. It can be done by a massage therapist, aesthetician or a holistic healer and is suitable for everyone.
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Treatment seen: Brow Pinching a NEW and EXCLUSIVE 10-minute treatment targeting key pressure points around the eye and brow area to help reduce puffiness, rejuvenate eyes and naturally postpone the onset of wrinkles LAUNCHING 4TH JUNE #getblinked
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What does it actually do?
Brow pinching offers nearly the same effects of a standard Botox procedure - albeit temporary - in that it firms, lifts and smooths, is beneficial to one’s spiritual health (thanks to its Ayurvedic origins) and can relieve stress and tension from the body.
How seldom/often do I have to do it?
Because the treatment is non-invasive and gentle on the skin, one can indulge as often as they’d like. However, experts recommend booking it once a week for best results.
Is it painful?
The express massage is completely pain-free and is done while you sit comfortably in a chair.
When will I see results?
Audrey Noble from Allure claims she visibly looked less tired after a 10-minute session. As for the firming, lifting and smoothing benefits, the beauty writer said there is no ‘definitive proof’ that it does these things.
Where can I get it done and how much is it?
Blink Brow Bar London is the originator of the famed beauty technique and seems to be the go-to for first time tryers. It is available as a standalone treatment for £15 (around NZD $30) or as a part of a beauty package. We’re yet to find a local salon or clinic that offers Brow Pinching, so if you know of any don’t hesitate to let us know in the comments!
While experts are quick to shut down any skin benefit claims the treatment offers, we’re filing this one in our ‘yet to try’ list. Until then, we’ll keep you posted.
What do you think of Brow Pinching? Would you try it?
Main image: @chloelloyd